In 1949, Pierre Arpels designed a watch that would become a symbol of timeless sophistication—the legendary PA49, still cherished by Van Cleef & Arpels enthusiasts today.

This exclusive animated film captures the essence of this iconic creation through a mesmerizing journey of morphing visuals. Each frame reveals the shapes, inspirations, and places that have defined the jeweler's artistry over decades.

Crafted entirely by hand, this animation required over 1,000 hours of meticulous work, blending tradition with creativity to celebrate Van Cleef & Arpels' heritage in an unforgettable way.

Creative Director: Axel Habrekorn
Director: Marthe Salier
Agency: Same Same, Paris.
2D Animation: Olivier Lescot
Compositing: Philippe Auclaire
Music: Bogue